Wednesday, February 3, 2010

Personal Branding: A Must to Position as a Top Internet Marketer


Personal Branding: A Must to Position Yourself as a Top Internet Marketer

If you want to be a top Internet marketer, you have to know about (and make use of) personal branding. It's a great thing to have a product or service to sell, but what happens when you want to establish other Internet businesses, or if you decide to endorse something? If people don't know who you are, you won't have any influence over whether or not they buy from you. You can still make money online, but you won't ever be rich if no one knows your name or what you do. Potential clients need to understand what matters to you and what you stand for, and personal branding is a superior marketing strategy that can provide them with that and more in a concise and memorable package.

The top Internet marketers of today didn’t get there overnight, but now, when you hear the names of those fortunate few, you recognize them. Such recognition is a result of a tremendous amount of hard work, but also of a unique and meticulous systemization of the personal brand. These top earners have their own website and blog, and they update them regularly. They have social media profiles. They comment on other blogs and they talk about what matters to them. As a result, more and more people see their name and begin to associate it with a product or service. Personal branding isn't expensive from a financial standpoint, but it takes time and effort. However, the rewards of being a top Internet marketer are well worth the painstaking work of personal branding.

Top Internet marketers earn a great deal of money while serving as their own bosses and essentially doing whatever they please. Not surprisingly, that's a lifestyle that most people aspire to, but many falter and lose ground due to their uncertainty of how to get there. Their efforts don't seem to be accomplishing much, and they end up feeling overwhelmed and frustrated. Personal branding, if applied diligently and purposefully, can produce the much-coveted status of top Internet marketer. Make sure that you're paying close attention to personal branding. Don't let the competition get ahead of you because your audience isn’t sure about who you are. Your business is far too important for that. 

The basic problem is that many people—if not most—aren’t really sure what a brand actually is. And the simple truth is that you can’t brand yourself if you don’t have a brand. One way to think about a brand is that it’s your reputation. Who you are, what you’ve done, how you’ve done it and what you are doing are all parts of your brand. For this reason, your brand is organic. It is what it is because you are who you are.

For this reason, if you plan to become a top internet marketer through the use of personal branding, you must first become a top internet marketer. This, by the way, is not as counterintuitive as it might sound. If your brand is based on theoretical hype and hyperbole, your brand is essentially valueless. On the other hand, if you’ve achieved dramatic success and use your brand to help others do the same, you will accomplish even more.

The takeaway lesson is this. Personal branding is essential to become a top internet marketer. But work hard at becoming successful, and your brand will take care of itself.



1 comment:

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