Wednesday, February 24, 2010

Powerful Copywriting Tips-Writing Attention-Grabbing Headlines


Powerful Copywriting Tips for Writing Attention-Grabbing Headlines


You need customers. That's no secret, but how do you attract them and keep them coming back? The best way—which happens to be one of the most powerful copywriting tips—is to write attention-grabbing headlines. As we surf the Internet, we click on the headlines that incite our curiosity the quickest. If your headlines are boring, you're not going to get people clicking, and they're going to miss out on the great things you have to say. You might be tempted to think that this is the customer's problem, because he or she is the one missing out. Unfortunately, it's actually your problem because you're the one not making any money. Don't let this happen to you!


Writing attention-grabbing headlines is quite possible, but like most things in life, it requires a good deal of thought and practice. Among the many powerful copywriting tips out there, one needs to be adhered to at all costs: While the headline should grab the reader's attention, it should never be misleading. If customers feel cheated because the article has little to do with the headline, they probably won't be back – and they'll certainly tell others about their experience. You can lose both customers and profit if you are persistently dishonest. That's not a fate you want to befall your business. Remember to focus on powerful copywriting tips such as writing attention-grabbing headlines and you’ll be sure to attract a significant customer base.


What are your customers searching for? What interests them? Use their search terms to your advantage and make the headline interesting. If you’re doing it right, they’ll want to know more about the topic after reading your headline, but be sure to incorporate the terms they’re most likely to search for. Even the best headlines won't be found if none of the common search terms are included. Take your time writing attention-grabbing headlines, just like you would with the actual copy that the headline encapsulates. Both have value, and both can bring your company tons of revenue when you incorporate powerful copywriting tips.


Here then are some powerful copywriting tips for writing attention-grabbing headlines that will grab your readers attention and make them want to gobble up every word.


  1. Have a Big Idea—Your article has to be about something. Don’t just throw darts at the dictionary and churn out meaningless drivel for SEO purposes. Tell people something they don’t know, and make it valuable. But all of that starts with the Big Idea, which should appear prominently in the headline.
  2. Use Powerful Words—Words like free, money, happiness, love, (yes, even sex) all tend to draw the eyes of potential readers. Find a good copywriting book and find a list of the powerful words that should appear in every headline.
  3. Fewer is Better—A wordy headline turns people off. Find a way to say what you want to say using as few of the power words as possible.
  4. Polish and Perfect—Don’t write the headline and forget about. Keep tweaking it until it’s exactly the way you want it—and so it pulls in readers by the dozens.


For more information about cutting-edge internet marketing strategies and skills, visit my website at


Wednesday, February 3, 2010

Personal Branding: A Must to Position as a Top Internet Marketer


Personal Branding: A Must to Position Yourself as a Top Internet Marketer

If you want to be a top Internet marketer, you have to know about (and make use of) personal branding. It's a great thing to have a product or service to sell, but what happens when you want to establish other Internet businesses, or if you decide to endorse something? If people don't know who you are, you won't have any influence over whether or not they buy from you. You can still make money online, but you won't ever be rich if no one knows your name or what you do. Potential clients need to understand what matters to you and what you stand for, and personal branding is a superior marketing strategy that can provide them with that and more in a concise and memorable package.

The top Internet marketers of today didn’t get there overnight, but now, when you hear the names of those fortunate few, you recognize them. Such recognition is a result of a tremendous amount of hard work, but also of a unique and meticulous systemization of the personal brand. These top earners have their own website and blog, and they update them regularly. They have social media profiles. They comment on other blogs and they talk about what matters to them. As a result, more and more people see their name and begin to associate it with a product or service. Personal branding isn't expensive from a financial standpoint, but it takes time and effort. However, the rewards of being a top Internet marketer are well worth the painstaking work of personal branding.

Top Internet marketers earn a great deal of money while serving as their own bosses and essentially doing whatever they please. Not surprisingly, that's a lifestyle that most people aspire to, but many falter and lose ground due to their uncertainty of how to get there. Their efforts don't seem to be accomplishing much, and they end up feeling overwhelmed and frustrated. Personal branding, if applied diligently and purposefully, can produce the much-coveted status of top Internet marketer. Make sure that you're paying close attention to personal branding. Don't let the competition get ahead of you because your audience isn’t sure about who you are. Your business is far too important for that. 

The basic problem is that many people—if not most—aren’t really sure what a brand actually is. And the simple truth is that you can’t brand yourself if you don’t have a brand. One way to think about a brand is that it’s your reputation. Who you are, what you’ve done, how you’ve done it and what you are doing are all parts of your brand. For this reason, your brand is organic. It is what it is because you are who you are.

For this reason, if you plan to become a top internet marketer through the use of personal branding, you must first become a top internet marketer. This, by the way, is not as counterintuitive as it might sound. If your brand is based on theoretical hype and hyperbole, your brand is essentially valueless. On the other hand, if you’ve achieved dramatic success and use your brand to help others do the same, you will accomplish even more.

The takeaway lesson is this. Personal branding is essential to become a top internet marketer. But work hard at becoming successful, and your brand will take care of itself.



Monday, February 1, 2010

Become a client magnet with Education-Based Marketing

Become a client magnet with Education-Based Marketing
I propose to talk to you about how to Become a client magnet with Education-Based Marketing or How to Make Business Come to You


There is a misconception as an Internet marketer your most important function is to promote your products and services. In fact, your main focus should be to establish
that you are knowledgeable and can be trusted.
So, what does I mean? Most of us don't do business with people we don't trust. Even if you have the lowest prices, if your prospect doesn't trust you, it will be difficult to close the sale. This is the basis for Education-Based Marketing.


This is a powerful marketing strategy that establishes trust and credibility using educational messages. It is the direct opposite of traditional marketing, which uses selling-based messages.


People are tired of hearing worn-out, old sales pitches.  
In contrast, people sit up and listen when you share important facts and expert information that help them make a good buying decision.
To determine your Educational Message, imagine stepping into the mind of your prospect and listening to their mental conversation at the very moment they decide to begin shopping. What questions are they asking themselves?
The secret to attracting qualified prospects early in the sales cycle is to find out the answers to those questions and use them as the basis for your message.


Educational information that helps your prospects solve problems and make better decisions is the type of information that will attract prospects.
How To package Your Educational Marketing Message  to Generate Qualified Prospects?


You need to offer your educational message for free in exchange for your prospect's contact information. This is critical. Effective marketing is not just a matter of getting the word out but more importantly, getting a response back.
You can package your educational message as a written special report, an e-book,
an email course, a webinar, or a training call. Give it a great title, use a number
and some words as keys or secrets. People like numbered lists and knowing things
other people don't know (i.e. secrets). Give your educational messages exciting titles
and they will attract qualified prospects. 


How To Deliver Your Educational Marketing Message?


You should develop efficient strategies and processes to give away your educational marketing message. First, identify where are your targeted customers and offer your educational message at each touch points you can reach these customers.
That could be forums, social media, search engins...
A crucial aspect is to Resist the Urge to Give a Sales Pitch


It's easy to set your small business apart using Education-Based Marketing because most of your competitors are using selling-based marketing. The beauty of Education-Based Marketing is that you give prospective customers what they want, information and advice and remove what they don't want, a sales pitch.
By offering helpful advice, you establish yourself as an authority because prospects see you as a reliable source of information. After you have provided some helpful information you should warmly invite your prospects to call you, visit your website, come to your store, or take advantage of your free offer to do an onsite visit.
So, as you have propably understood, Education-Based Marketing captures prospects
earlier in the decision process and establishes a relationship of trust, resulting in dramatically higher sales and closing ratios.
Those internet marketers that seek to develop a relationship of trust by delivering a non-threatening educational message will position themselves as their prospect's first choice from which to buy your product or service.
To obtain more information and many free reports about different topics in internet marketing, visit my website and leave your name and e-mail address in the opt-in boxes.
To your success
Lelia Raynal
#1 CarbonCopyPRO Top Earner Team