Internet marketing is big business today, so it's no surprise that people want to jump on the bandwagon. It’s a romantic idea, though, to think that one can become a leader in Internet marketing, use that leadership to get rich, and then kick back enjoy the “high life” without ever lifting a finger again. Successful Internet marketers have worked very hard to get where they are, and the best of them do what they need to do to stay there. If you're going to be one of them, you've got to follow their leadership model – and that can be easier said than done. All Internet marketers are a little bit different, and the kind of business one of them operates may not be anything like the kind of business you have in mind. That could mean the leadership model that particular marketer uses wouldn't be the right one for you.
To become a leader in Internet marketing by following the leadership model of someone else, you first need to start looking for marketers who have the same kind of business goals and desires that you have. If your values and plans are nothing like the values and plans of someone else, it can be counterproductive to attempt to follow that person's lead. Successful Internet marketers are out there, and the leadership information they have to offer is valuable, but only if it's information that you feel comfortable receiving and utilizing. If it feels unscrupulous or wrong to you, no matter how much money it makes, then it's not the right choice for your business goals.
The good news is that you can become a leader in Internet marketing because there are many successful Internet marketers out there. You need to find the one that you admire most, one that you really think speaks to what you're trying to do with your business – and it's possible that there will be more than one Internet marketer who has this kind of leadership model. By studying the people you admire and learning from their leadership examples, you can enjoy your newfound success and become a leader in Internet marketing, too. Successful Internet marketers don't get there overnight, but they do get there, because they're willing to work hard and learn from what others have to offer.
The key is that you need to spend some time thinking about what you are doing. In order to become a leadership model, you need to be able to lead. And that means helping other successful internet marketers—or perhaps even unsuccessful ones—to become even more successful. But in order to become successful in internet marketing, you need to have a process. The more fully developed and defined your process is, the better. If you do it right, this process literally becomes your brand, and will catapult you to the levels of success you seek. For an example, think about Michael Dillard and his concept of Magnetic Sponsoring. He became a leader simply by creating a process that helps others to become a leader as well.
It’s not necessarily easy, but it can be done. Spend the time to think about what you’re doing, and you too can become a leader in internet marketing.
Lelia Raynal
The Entrepreneur Empowerer
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